The way things are currently being done – the way things could be done?
When a proposed project is so immense that the architect himself is unable to properly define it; that is usually a good sign that it has to go piecemeal. To organize this revolutionary idea into a coherent process, I chose to begin with the obvious; Take the parts of existing websites and combine them to leverage a tool that is more powerful & comprehensive then anything to date.
In so doing, I can create a One-Stop-Shop for anybody who is looking to contribute to the Humanitarian & Environmental work, Social Entrepreneurship, Philanthropy and CSR (Corporate Social Responsibility, Triprle Bottom Line), propelling it towards its tipping point…
Incredibly many of the ideas that will form this idea already exist as stand-alone tools; singular items of the whole that have actually functioned as a sole-purpose website e.g. Volunteer website, or a peer-to peer fundraising platform. The current framework does not accommodate or expulse the full potential of the web to interconnect people to do good.
There is hope for such an instrument as we have witnessed time and time again, well established entities fail to evolve or offer a USP of substance that motivates, collates, and mobilizes a groups and communities to pursue their objectives. Facebook is a prime example as it was created in the midst of several other well-established sites such as Hi5 Myspace and many others. It now has become the norm for most people with regular access to the Internet to have an online profile.
The Huffington Post is another example of how people wish to contribute their thoughts to free speech and offer their own view, an independent view with a global or national perspective. This came about in the midst of media titans that dominate the dissemination of information to the public. This proves that social networking has shifted the balance of power from an elite few to the ordinary masses.
Finally, we are witnessing the end of the ‘Top Down’ approach in exchange for the ‘Bottom Up’ format. A good example here is Tripadvisor.com. Whereas hotels used to tell us what they think about themselves and sell us a promise. Now this power now resides mostly in the hands of the consumer, the one who experiences the promises made by the hotel… and then ranks its accordingly. This has lead to hotels having to meet their promises and improve their service, or loose out to the crowd sourced power that the internet has brought us, the people; the user and not the seller.
In essence, this gives impetus to my idea and gives me motivation that it is possible still to come up with a new tool that can take the web by digital storm; creating a humanitarian tool that is all encompassing. It is doable, has been done before, and will be done again.
We are in essence part of that evolution, that engine of change, in this case, bringing forth what could be the most comprehensive weapon ever created to bring about social justice, fight poverty and environmental degradation; enabling people to engage from home or from the field itself, offering IMPACT & ACTION tools, crowd-sourced advice and opinions whilst enabling them to mobilize resources and connect with like minded individuals.
The collective intelligence of the humanitarian, social, environmental welfare, advocacy groups and scientific community will fuse together, regardless of:
- Creed or color,
- Rich or poor,
- Non-profit or for-profit,
- Giver or receiver
People who want to make a difference whether they are the givers or receivers, individuals or organizations, do not have at their disposal a single online platform that has integrated the plethora of functionalities into one seamless fluid user journey. No one has created one coherent platform to merge this infrastructure… it’s a mess… a giant jigsaw puzzle.